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How to Become The Next Big Urban Model in Three Easy Steps | Model Advice | Indochine's Top Shelf

How to Become The Next Big Urban Model in Three Easy Steps

The steps are fairly simple, but a few of them require more discretion, sophistication, and grace than a lot of girls can muster.

Step 1: Get Quality Photos - It’s possible you could just be walking around somewhere and a major casting agent for music videos or a magazine editor spots you, but the odds aren’t great. Barring that scenario, the main way to create buzz for yourself is with quality, striking photos. We're not talking iPhone pics taken in your backyard, but professional pics that cast you in the best light possible. Also, it’s important to stand out of from the crowd, so forgot about doing booty shots oiled down in a thong. Everyone is doing those type of pics now. Be sexy without giving everything away. Again, this is where discretion comes into play. Do you have what it takes?

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Step 2: Get yourself noticed. This means putting yourself out there on sites like Model Mayhem and One Model Place and submitting to castings for magazines and music videos. It’s easier to get a break in a music video than a magazine. The music video circuit is not as “political,” for lack of a better word, as the magazine circuit. If a casting director like Anissa Williams sees a hot model for a music video, she is not going to condition submission on whether you get “friendly” with her. Her main goal is to get the hottest, freshest talent to the artist for the best price. So if you can't catch a break with the magazines, start submitting for music video castings. Ajia Nicole will probably be the next face you see in the urban mags because she did the Hurricane Chris “Halle Berry” video. Dollicia Bryan also got her break in Joe's music video long before getting magazine exposure.

Step 3: Be humble. Be professional. The number one reason urban models lose their footing in the industry is that they become divas upon even the slightest success and get labeled “difficult to work with.” Even if you book a magazine cover or a Kanye West video, it does not entitle you to romp around like you’re Megan Fox. Get some perspective! Most people don’t even know about the urban modeling world, let alone you, but you'd never know it from the way a lot of these girls act. Being late for a shoot, showing up with bags under your eyes from partying the night before, being overly demanding on set, etc. - these are all things that are considered diva-like behaviour.

Again, this is an area where discretion and sophistication come into play. If you need an example, watch how Lauren Conrad behaved in her initial interviews with Teen Vogue during season one of “The Hills." Everything about her was understated and humble. And yeah, the cameras were rolling and she comes from a pedigreed background, yada, yada... Don’t make excuses. The behavior can be studied and emulated.

That’s it for now. I'll expand upon this article as thoughts come to me.

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