10/25/12 00:52 Model Advice
Model Advice
Two times this year, the value of having an online
presence for models became apparent to me: once when
a video game producer reached out to me to cast
models at
E3 for
THQ’s booth, and recently
when I was casting for the first
AGT video.
For tier-one projects, such as a
Bloomingsdales catalog, it
makes no difference whether you have 50,000
followers on Twitter or not. But for tier two
projects – modeling for a trendy new clothier
like
Karmaloop.com or being a
promo model for an upstart Facebook type website
- having a significant online presence could be
the difference between booking the job or not.
The reason is simple - on the internet everyone is
fighting for visibility. If I’m looking for a
promotional model for my new online business and one
woman has a Facebook Fan Page with 200,000 “Likes”
and the other has no online presence, all other
things being equal, who do you think I’m going to
hire?
The model with the healthy online following brings
value in the form of advertising and promotion. With
the unknown model, the upstart company may be doing
her more of a favor than she’s doing them.
There's a good article
in the Wall Street Journal
about this. A quote from the article: "When you
walk into a brand and you say 'what about her,
what about him?' they now ask 'how many
followers do they have?' " said Ivan Bart,
senior vice president and managing director of
IMG Models.
Of course, the counterpoint to this is that models
have to use their online presence judicially. Just as
soon as having a positive social media outlet can
help you, having a reckless one can hurt, as model
Jourdan Dunn attests to in bashing Dior in the
aforesaid WSJ article.
Bottom line: for aspiring models and actors, there is
real value in cultivating an online following.
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